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National Cup Recycling Scheme: Beyond the Bin Fund

Funding and Finance

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Got a game changing idea to recycle or reuse cups? Do you have a bold idea that could transform how to recycle or reuse paper cups?  

The Beyond the Bin Fund is a £45,000 innovation grant from the National Cup Recycling Scheme, administered by Valpak. The fund supports innovative solutions that increase the recycling or reuse of on-the-go paper cups in the UK.

Focus area

They’re looking for projects that drive progress in:

1. Awareness campaigns

Bold, creative behaviour change projects that promote cup recycling in workplaces, events or public spaces.

2. Recycling infrastructure improvements

Groundbreaking innovations to enhance cup collection, return, and sortation at shopping centres, travel hubs, hospitality venues, or other high-footfall locations.

3. Research projects

High-quality, novel research addressing strategically important challenges in paper cup recycling, such as improving recyclability, recovery rates, environmental performance, or evaluating the feasibility of collection through household recycling schemes.

Who can apply?

The Beyond the Bin Fund is open to a wide range of UK based organisations ready to make a real impact.

  • Businesses and brands (e.g. coffee chains, retailers, venues)
  • Local authorities and councils
  • Universities and research institutions
  • Startups and social enterprises
  • Collaborations and partnerships (with one lead applicant)

How to apply 

Access the application guidance on their website. 

Submit the application form and all relevant named attachments to [email protected] 

The closing date for applications is Friday 31 October 2025.