Third Sector, the UK’s leading publication for everyone who needs to know what’s going on in the charity and voluntary sector, have published the results of their Digital Marketing Survey 2025.
The survey explored how charities are leveraging digital channels, the challenges they face, and the emerging trends that are shaping the future of non-profit marketing.
The data provides a valuable snapshot of the sector, offering insights to help your organisation benchmark its efforts and identify new opportunities for growth and engagement.
Key highlights from the survey include:
- The sector's shift towards more strategic engagement, focusing on brand awareness and storytelling over immediate fundraising tasks
- Decisions about social media platforms are increasingly driven by brand safety and ethical alignment, with a large-scale withdrawal from X/Twitter
- The most significant barrier to third sector marketing is strategic capacity - this includes a lack of in-house expertise, difficulty reaching new audiences, and the struggle to measure impact effectively
- Charities must invest in digital skills, adopt tools that offer audience insights, and build robust strategies
Click here to read the survey results.
