Four out of five (79%) members of the public say they view charities and the work they do as either very important or essential.
New research from Enthuse, the donations, fundraising and event registration platform, from the 17th edition of its Donor Pulse report says giving has remained stable with approximately three quarters (73%) of people saying they donated to charity in the past three months.
The research also shows that public trust in charities is at a healthy level; 75% of people say they have moderate to high trust in charitable organisations, with moderate scored as a six or seven out of ten and high trust at eight or above. This makes charities the most trusted British institution.
