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Rethink Dementia: Dementia Awareness Week Resources
Created: 30/05/2025
News/Events Category: Health and Social Care
For Dementia Awareness Week 2025 (02 - 08 June), the Scottish Government and COSLA have shared their Rethink Dementia toolkit to help raise awareness and support people living with dementia.
When a friend or relative is diagnosed with dementia it’s natural not to know what to do. But helping someone stay connected and socially active can help them stay well for longer.
This year’s Dementia Awareness Week theme, ‘Every step’ aligns with their campaign message, focusing on the importance of friendship, emotional connections and social interactions in lives of people with dementia and their care partners.
Rethink Dementia, created in collaboration with the National Dementia Lived Experience Panel, was developed in response to their insight which shows that social contact can help alleviate symptoms commonly associated with dementia and help improve overall wellbeing.
The campaign targets Scots aged 30-60 to help raise awareness of what they can do when someone known to them has been diagnosed with dementia. Their research identified this audience are more likely to think this campaign is relevant to them as they know someone, or their friends know someone with a diagnosis. However, this campaign is relevant to everyone – younger or older.
You can view the Rethink Dementia TV ad via YouTube here
Rethink Dementia encourages the audience to focus on the person, not the condition, with the campaign creative being centred around treating people with dementia exactly as they did before the diagnosis – highlighting the simple ways people can help their family and friends who have been diagnosed to stay connected.
Whilst the main call to action is for people to engage with these key campaign behaviours, the campaign directs people to Rethink Dementia | NHS inform for more information and advice on support.
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