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  • The ALLIANCE - Developing a picture of creative engagement in anti-stigma work

    Created: 24/02/2025
    News/Events Category: Health and Social Care


    In 2022, the Health and Social Care Alliance Scotland (the ALLIANCE) published the Reducing Stigma Emphasising Humanity Report which explored stigma and the media, lived experience and co-production in tackling stigma, stigma on an interpersonal level, and the culture of stigma. 

    The report made several recommendations for the future. One of these recommendations was to underpin anti-stigma engagement work with a human rights and equalities approach.

    From May to June 2024, the ALLIANCE sought to explore this recommendation with a small-scale qualitative research project. This included 11 interviews with stakeholders involved in creative projects tackling stigma in school. 

    This new report sets out the findings from the small-scale research project and how the recommendation is being put into practice in Scotland within projects that use creative engagement in anti-stigma work across different areas of health. 

    Key findings from the report include: 

    • Involvement in elective creative arts projects can have very positive effects for participants’ wellbeing
    • Creative engagement can help broaden, deepen, and transform conversations, particularly on complex (and difficult) subjects
    • Creative outputs that are contextualised make the most effective resource for tackling public stigma and this can take many forms
    • Flexibility during the creative process as well as with the format of the output is important for ceding power and capturing true experiences
    • While the language of human rights based approaches was not explicitly used among creative projects, some interviewees agreed they aligned with key principles, most of all empowerment and participation
    • Creative methods can be particularly useful for groups who do not share a common dominant language
    • Funding and commissioning user led arts organisations was highlighted as an effective way to cede power
    • Creative methods can be particularly useful for providing tools to explore intersectional experiences of multiple forms of marginalisation
    • Measuring system change is challenging, developing systems with regular reflective evaluations can be a way of managing this
    • Creative engagement methods should be designed to meet the needs of the group they seek to engage with

    Click here to read the report.




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