voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
Partnering with local groups to increase diversity
Created: 12/02/2025Learn about how National Galleries Scotland (NGS) is reaching out to local charities and community groups to engage a more diverse range of people in their volunteer programme.
To identify areas for growth for their volunteer programme, they went through NGS’ equality data, including volunteer and visitor demographics and attitude research. This gave insights into which communities were underrepresented in their volunteer programme and why this might be the case. Many of the groups that had low or no engagement with our volunteer programme were those that have low or no engagement with NGS and heritage more widely.
To connect with these people, they reached out to local charities and community groups that worked with or represented them. They first had a chat with the groups about setting up a mutually beneficial partnership. They then set up private activities in the galleries for their clients and members to find out more about NGS and their collections. In exchange, participants provided feedback on how to make their volunteer programme more inclusive. They found that having this connection and face-to-face interaction massively increased trust and engagement from the participants.