Big Give's Kind2Mind campaign seeks to support charities offering valuable services to address, prevent, research, treat, campaign and raise awareness about mental health as part of their work.
How does it work?
Kind2Mind utilises Big Give's Multi Model of match funding. Charities improving mental health as part of their work can apply to Big Give and can select either the 1:1 or Pledge Model of match funding. Charities then have their application assessed by Big Give. Successful charities are awarded a sum of match funding which is ring-fenced for their organisation. This match funding is unlocked by public donations given through Big Give’s online fundraising platform during the campaign.
In 2023, £1.4m was raised across 182 charities, including Street Soccer Scotland, Change Mental Health, Trauma Healing Together, and more.
Who Can Apply?
UK-registered charity with a Charity Commission, OSCR or NI Charity Commission number, or tax-exempt status
Have an annual income of at least £25,000 (as per last filed accounts on the Charity Commission).
Charities which are registered on BigGive.org (free to register).
Charities seeking to raise:
Up to £10,000 in public donations through the 1:1 Model (to be doubled by match funds).
Up to £100,000 in public donations through the Pledge Model (to be doubled by match funds). Charities can receive up to £50k in Champion funds.
Charities working to improve the mental health of people in the UK