K107FM, the award-winning community radio station has announced its support for CHAS this Christmas.
Leith Agency has created a new campaign for Children’s Hospices Across Scotland (CHAS), a registered Scottish charity which supports children with life-shortening conditions and their families with hospice and palliative care.
The campaign was created to encourage donations to CHAS, and the radio advert hears a father narrating how CHAS helped give his terminally ill son Charlie "Christmas time in summer", with "time for Santa, time for toys, time for treats and hugs from grandpa" and asks listeners to take the time to donate to CHAS.
Graham Steven, Fundraising Campaigns Manager at CHAS commented:
“At CHAS, we believe strongly that no family should face the death of their child alone. We’re thankful to our existing supporters who share that belief and whose donations mean families can be supported by CHAS at every stage of their most difficult journey. Our hope is that on seeing or listening to these wonderful new adverts, new supporters will join us too so that more children with life-shortening conditions and their families can be afforded the time and space to make precious memories together no matter how short their child’s life may be.”
In addition to medical support from their highly skilled staff of registered nurses, CHAS offers psychological support through therapy and counselling and by helping to take care of the dying child, the parents, and siblings, and so much more to families whose children are nearing the end of their lives.