Research from British Heart Foundation (BHF) shows that young people from Gen Z are more likely to volunteer than any other generation. 94% of Gen Z respondents aged 16-24 said they were open to volunteering.
BHF has seen a boom in younger volunteers since the pandemic ended. With around 16,000 volunteers across their shops and stores, and supporting roles from home, over half of BHF's new retail volunteer recruits in 2023 are Gen Z. This comes from their survey of 4,000 people in the UK, conducted by Censuswide.
Key highlights from the report include:
94% of Gen Z respondents would consider volunteering, compared to 74% of Baby Boomers (those aged 59-77)
Gen Z respondents felt volunteering would benefit them by boosting their confidence (42%) and improve their mental health (39%)
Almost 1 in 4 Gen Z respondents think volunteering could benefit them through adoption of health lifestyle habits, whereas 1 in 16 Baby Boomer respondents said the same
Flexibility stood out as a key factor for Gen Z when it comes to volunteering, with 37% saying they would be more likely to volunteer if flexible hours were offered. 26% would consider volunteering from home
For 30% of respondents, the biggest barrier to volunteering in a charity shop was not having time to commit to it regularly