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  • Have your say on plans to limit alcohol advertising and promotion

    Created: 28/01/2023

    Alcohol is marketed through an integrated mix of channels including advertising on TV, on billboards outdoors, through sports and events sponsorship as well as through branded merchandise and online. 

    Alcohol marketing is seen by, and appealing to, large volumes of children and young people in Scotland. International evidence shows that seeing alcohol marketing is associated with an increased likelihood that children and young people will start to drink alcohol or, if they already drink alcohol, drink more. This is harmful to them in both the short and long term. 

    The Scottish Government seeks to restrict alcohol marketing in Scotland in an attempt to reduce the appeal of alcohol to young people. This will support a reduction in consumption of alcohol and subsequently improve their health and health prospects as adults. 

    This consultation sets out a range of potential proposals to do this including prohibiting alcohol advertising in outdoor public spaces, phasing out alcohol sponsorship and reducing the promotion of alcohol in-store. 

    Views set out in this consultation will assist with the development and impact assessment of this policy. The consultation responses will help us to further consider whether restrictions on alcohol advertising and promotion should be introduced, what any restrictions might cover and what might be excepted from them.

    This consultation closes for views on 09 March 2023.

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