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  • Breastfeeding Campaign

    Created: 28/01/2023

    Parent Club has launched a new breastfeeding campaign, which is aimed at mums and their partners.

    Breastfeeding can be tough. But it’s important for parents to remember any challenges that come with breastfeeding won’t last forever. With the right help and support mum’s can overcome them and although there may be ups and downs along the way, there will be moments of bliss for both baby and parent.

    The breastfeeding campaign offers tips, advice and support to both mum’s who have anxieties and concerns about breastfeeding away from home and also helps partners on how they can provide practical and emotional help for mums who want to breastfeed and are facing challenges.

    The creative highlights the importance that the right help and support can really help a new mum's confidence so they can continue to breastfeed.

    All campaign resources can be found via the Scottish Government's Campaign Resource Centre.

    There is information and tips for both mum’s and partners on the Parent Club website.

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