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  • Adult Social Care Recruitment Campaign Launch

    Created: 25/01/2023

    With roles in the adult social care (ASC) sector as important as ever, the Scottish Government is launching the Adult Social Care Recruitment Campaign aimed at supporting the recruitment of frontline workers into the sector and promoting ASC as a rewarding job with opportunities for career development.

    This is the 4th year of activity for the ASC Recruitment Campaign, which includes Digital, Social, Radio, Partnerships and Out of Home. 

    Campaign materials:

    Adult Social Care Recruitment website: The 'There's more to care than caring' website is a resource for those wanting to learn more about a career in ASC. Information on includes:

    • Case studies that showcase the real-life experiences of people who work in ASC
    • Details on career progression
    • Types of roles available in ASC and the duties involved

    Stakeholder Toolkit: The Adult Social Care Campaign Toolkit contains the following resources to help you share the campaign with your audiences:

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