“Shed your armour, show the scars!" is a campaign created by the Polish Community Ambassadors in Scotland, coordinated by Feniks and See Me Scotland. The main target group are Polish men living in Scotland, in the age group 25-54. The campaign challenges the mental health stigma and discrimination in the Polish community. The armour symbolises the emotional protection that shields men against different aspects of social judgement, while the scars depict their painful experiences.
The materials are available in both Polish and English. The campaign is run mostly online, and you can find it on Feniks' and a dedicated Facebook Page.
The campaign hashtags are #ZdejmijZbroję #ShedYourArmour